Our story
I wanted to develop a bag that reflects the child's personality on the playground but just as much at home as in the streets. No matter how small it started, Ralph and I were very happy with the result and the spark soon spread to many parents and children to the school gate. Ten years later, more than 150,000 Jeune Premier School bags are sold worldwide every year.
The brand name "Jeune Premier" refers to the Flemish call name that we use to indicate a neat child that is spontaneously in the spotlights, unintentionally but striking! "We don't follow the trend, we are the trend" The school bags are aimed at children up to 12 years old, but also want to do parents a favor by only offering the best in quality. "The ultimate compromise between the wishes of a parent and the imagination of the child." Jeune Premier wants to make children all over the world happy with his original and colorful designs. Because school fashion varies from country to country, Jeune Premier brings her backpacks and accessories in all shapes and sizes. Children must be able to go to school in comfort and safety.