Welcome to the world of Mrs Ertha!
A brand that started with a full-time mother's desire to transform her daughters' bedroom into a perfect place for playing and dreaming.
Mrs Ertha was founded in October 2020 as a project to fill a gap in the toy market: the lack of ethnic and racial representation. Our wish was to be able to give our daughters toys that represented them and helped them build their identity.
Today, the brand has grown, expanded, and after 3 years, it is considered the best toy brand by "I Love Play Time" and is now available in approximately 1600 stores worldwide.
The foundation of our growth is the demand and effort we put into our products, always taking into account the sustainability of the materials and suppliers we choose.
We create timeless products instead of seasonal ones, so they remain in our collection for as long as they deserve, not just as long as the market dictates.
At Mrs Ertha, you will find dedication and love, for both little ones and adults.